{"id":6425,"date":"2025-12-08T17:23:13","date_gmt":"2025-12-08T15:23:13","guid":{"rendered":"https:\/\/funkon.fi\/member-24"},"modified":"2026-02-11T13:02:16","modified_gmt":"2026-02-11T11:02:16","slug":"member-24","status":"publish","type":"page","link":"https:\/\/funkon.fi\/en\/cases\/member-24","title":{"rendered":"Member24"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;6018&#8243; bg_image_type=&#8221;default&#8221; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; full_height=&#8221;yes&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;3%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; 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background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;casekommentti&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;850&#8243;]&#8221;Hundreds of paintings, dozens of gyms &#8211; one brand&#8221;[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; 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column_padding_position=&#8221;all&#8221; flex_gap_desktop=&#8221;10px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;6387&#8243; image_size=&#8221;full&#8221; max_width=&#8221;custom&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width_custom=&#8221;30%&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Customer:<\/strong> Member24<\/p>\n<p><strong>Target group: <\/strong>Users of Swedish 24\/7 gyms<\/p>\n<p><strong>Objective: <\/strong>To build a strong and distinctive brand identity and improve the customer experience in gyms.<\/p>\n<p><strong>Concept development<br \/>\n<\/strong>The cooperation started as early as 2018 with Member24&#8217;s first location in V\u00e4ster\u00e5s.<br \/>\nFrom the beginning, the goal was to bring a visually strong and unified look to the gym chain with the help of murals that would stand out in Sweden&#8217;s rapidly growing fitness market.<\/p>\n<p>From a few paintings, the collaboration expanded rapidly:\u00a0hundreds of paintings, dozens of locations, five locations around Sweden.<\/p>\n<p><strong>Execution<br \/>\n<\/strong>Due to the variety of premises and interior themes of the locations, each painting was designed separately to suit the needs of each gym. The works range from large artistic murals to brand logos, typography and information communication in gyms.<\/p>\n<p>Examples from years of cooperation:<\/p>\n<ul>\n<li><strong>Muhammad Ali theme <\/strong><strong>for <\/strong><strong>the boxing areas<\/strong>, where the premises were given a powerful and energetic atmosphere with the help of an artistic portrait<\/li>\n<li><strong>UV-illuminated spinning room<\/strong>, where UV-reactive paints create a dynamic and futuristic training environment<\/li>\n<li><strong>Large mural paintings<\/strong> that make each location visually identifiable.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>End Result<\/strong><br \/>\nMurals have become an integral part of Member24&#8217;s nationwide brand identity, both in the physical gym facilities and in the chain&#8217;s digital communications.<\/p>\n<p>The collaboration has continued uninterrupted since 2018, and the role of the paintings in the chain&#8217;s brand experience continues to grow as new locations open.[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; 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column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left-right&#8221; constrain_group_2=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;slight-fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; content_layout=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;6387&#8243; image_size=&#8221;full&#8221; max_width=&#8221;custom&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width_custom=&#8221;30%&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Customer:<\/strong> Member24<\/p>\n<p><strong>Target group: <\/strong>Users of Swedish 24\/7 gyms<\/p>\n<p><strong>Objective: <\/strong>To build a strong and distinctive brand identity and improve the customer experience in gyms.<\/p>\n<p><strong>Concept development<br \/>\n<\/strong>The cooperation started as early as 2018 with Member24&#8217;s first location in V\u00e4ster\u00e5s.<br \/>\nFrom the beginning, the goal was to bring a visually strong and unified look to the gym chain with the help of murals that would stand out in Sweden&#8217;s rapidly growing fitness market.<\/p>\n<p>From a few paintings, the collaboration expanded rapidly:\u00a0<strong>hundreds of paintings, dozens of locations, five locations around Sweden.<\/strong><\/p>\n<p><strong>Execution<br \/>\n<\/strong>Due to the variety of premises and interior themes of the locations, each painting was designed separately to suit the needs of each gym. The works range from large artistic murals to brand logos, typography and information communication in gyms.<\/p>\n<p>Examples from years of cooperation:<\/p>\n<ul>\n<li><strong>Muhammad Ali theme <\/strong><strong>for <\/strong><strong>the boxing areas<\/strong>, where the premises were given a powerful and energetic atmosphere with the help of an artistic portrait<\/li>\n<li><strong>UV-illuminated spinning room<\/strong>, where UV-reactive paints create a dynamic and futuristic training environment<\/li>\n<li><strong>Large mural paintings<\/strong> that make each location visually identifiable.<\/li>\n<\/ul>\n[\/vc_column_text][vc_gallery css=&#8221;&#8221; type=&#8221;image_grid&#8221; images=&#8221;6521,6522&#8243; image_grid_loading=&#8221;default&#8221; layout=&#8221;2&#8243; masonry_style=&#8221;true&#8221; item_spacing=&#8221;default&#8221; gallery_style=&#8221;5&#8243; load_in_animation=&#8221;none&#8221; img_size=&#8221;740&#215;420&#8243;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>End Result<\/strong><br \/>\nMurals have become an integral part of Member24&#8217;s nationwide brand identity, both in the physical gym facilities and in the chain&#8217;s digital communications.<\/p>\n<p>The collaboration has continued uninterrupted since 2018, and the role of the paintings in the chain&#8217;s brand experience continues to grow as new locations open.[\/vc_column_text][nectar_cta btn_style=&#8221;basic&#8221; 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