“80,000 reasons to invest in UV paints and visual communication”
Case Blockfest
Festival Painting
During the festival, a 25 x 2.4-meter live painting was produced at the Ratina Stadium in Tampere in UV-reactive shades, imitating the Blockfest brand. The artwork featured a futuristic shopping street, along with logos of the artists and partners, as well as themes related to Tampere. The finished mural was illuminated together with the lighting team, which made the UV-reactive paints glow in the dark. This made the wall a popular location for photo opportunities throughout the festival.
End Result
Both parties believed the collaboration strengthened the Blockfest brand and brought the festival unique visual content.
The sold-out event attracted 80,000 visitors over the weekend.
Customer: Blockfest / Live Nation Entertainment
Target group: Blockfest festival visitors
Objective: To strengthen Blockfest’s brand renewal, to produce interesting content for the festival
Concept development
The initial meeting explored the Blockfest brand image and its future goals. The brand includes bold violet-purple tones, as well as a cyberpunk theme that was to be reinforced with murals. The project was divided into two parts: pre-marketing and live painting during the event.
Pre-Marketing
Before the festival, a 3 x 40-meter mural was created in Suvilahti, Helsinki, using UV-pink Flame spray paint and the brand’s visual elements. The text ‘ALL SUMMER AT THE BLOCK’. A social media video of the mural was produced for Instagram, and it quickly gained nearly 60,000 views.
Päivä/Yö
Customer: Blockfest / Live Nation Entertainment
Target group: Blockfest festival visitors
Objective: To strengthen Blockfest’s brand renewal, to produce interesting content for the festival
Concept development
The initial meeting explored the Blockfest brand image and its future goals. The brand includes bold violet-purple tones, as well as a cyberpunk theme that was to be reinforced with murals. The project was divided into two parts: pre-marketing and live painting during the event.
Pre-Marketing
Before the festival, a 3 x 40-metre mural was created in Suvilahti, Helsinki, using UV-pink Flame spray paint and the brand’s visual elements. The text ‘ALL SUMMER AT THE BLOCK’. A social media video of the mural was produced for Instagram, and it quickly gained nearly 60,000 views.
Festival Painting
During the festival, a 25 x 2.4-meter live painting was produced at the Ratina Stadium in Tampere in UV-reactive shades, imitating the Blockfest brand. The artwork featured a futuristic shopping street, along with logos of the artists and partners, as well as themes related to Tampere. The finished mural was illuminated together with the lighting team, which made the UV-reactive paints glow in the dark. This made the wall a popular location for photo opportunities throughout the festival.
End Result
Both parties believed the collaboration strengthened the Blockfest brand and brought the festival unique visual content.
The sold-out event attracted 80,000 visitors over the weekend.
Night/Day
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